The Pharma & Healthcare Comms & Reputation Conference Programme
26th November 2024 | Central London
08.15 Registration, Informal Networking & GIC Opening Remarks
09.00 Morning Co-Chairs’ Opening Remarks
Iris Buttinoni, Communications Director Merck Italy, Merck Group
Fiona Cohen, Head Of Corporate Reputation For Europe, Teva Pharmaceuticals
REPUTATION, TRUST & PERCEPTION
09.30 Navigate The Choppy Waters Of Public Perception & Craft Meaningful Stories That Instil Trust, Enhance Reputation & Dispel Misinformation
- How are you traversing the complex UK pharma and healthcare environment? Utilise your expertise and PR stratagem to build stories that are creative and compelling, whilst remaining compliant
- Decode the dynamics of public perception, identify reputation risks and unlock opportunities for ultimate brand enhancement
- Navigate sensitive topics with grace and care, with new tactics for conveying emotionally charged messages with regulation at the forefront
- Trust reimagined – chart a course through the post-Covid misinformation landscape and explore strategies for rebuilding trust in an era of uncertainty
Jill Pearcy, Director, Reputation, ABPI
Katrin Sulzmann, Senior Vice President Corporate Communications, Fresenius Kabi
Elisa Agate, Director, Oncology Communications (EUCAN), AstraZeneca
Andrew Escott, Head Of Corporate Affairs For The EU Cluster, Senior Director, Bristol Myers Squibb
PRACTICAL AI & AUTOMATION IN COMMS
New for 2024!
09.40 Empowering Pharma & Healthcare With AI Strategies That Bridge Innovation & Human Connection For Impactful Communication & Improved Reputation
- The tech revolution: explore the evolving terrain of AI adoption, embracing brand new opportunities and overcoming challenges and barriers along the way to keep ahead of the curve
- Deploy integrated and seamless AI solutions which are GDPR compliant for secure and personalised content
- Infusing AI with a human essence: future-proof your pharma communication strategies with a touch of innovation and empathy that reinforce your brand’s personal touch
- Uncover the full suite of AI’s capabilities for your organisation, and ensure that its use is making a practical and tangible impact on the business
VIEW THE FULL PROGRAMME
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