Strengthen Credibility, Trust & Impact & Deliver Sustainable Reputation Communications Excellence For Pharma & Healthcare
08.30 Registration & Informal Networking
OPENING REMARKS
09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks
Duccio Manetti, Group Chief Communications & Government Affairs Officer, Kedrion Biopharma
Rachel James-Owens , Vice President Corporate Communications and Media Relations, Zealand Pharma
Leveraging AI in Strategic Communications to Drive Reach, Resonance and Impact
OPENING KEYNOTE
09.10 Harness AI Make Communication Functions More Operable, Provide Insights and Boost Cross-Functional Collaboration
- Go beyond the use of AI as just a time saving application and harness the strategic implementation of AI for communicators and its demonstrable business impact
- How is AI influencing the information landscape and what impact is that having on trust, credibility and perception in the pharma industry?
- Evolve or perish! Adapt to constantly changing AI developments and evolve alongside AI to keep pace with tech changes
Krysia Sommers, Head of Strategic and Executive Communications, Bayer
Effective Patient Partnerships
PANEL Q&A
09.30 Harness Patient Influence, New Channels & Shared Expertise to Shape Meaningful Partnerships & Deliver Demonstrable Impact
- Amplify patient voices and going beyond storytelling to build long-term relationships and trust between patients, patient groups and pharma companies
- Harness the rise of the patient as an influencer and maximise the value of collaborative relationships for greater reach through trusted voices
- Find the balance between the clinical expertise of pharma and the patients’ lived experience to promote co-creation and shared decision making
- How can Pharma and patients collaborate on campaign-led patient advocacy and deliver tangible examples of impactful patient partnerships?
Kylie Cuff, Global Communications, Vaccines, GSK
Gabor Purman, Patient Advocacy Director, Kyowa Kirin
Lisa Timothy, Head of Public Affairs & Patient Advocacy, Takeda
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