Navigate Digital & Social Innovation, Policy Shifts & Public Expectations With Compliant, Credible & Measurable Strategies Which
Deliver Future-Focused Communications Excellence For Pharma & Healthcare & Strengthen Reputation, Engagement & Trust
08.30 Registration, Informal Networking & GIC Welcome
09.00 Morning Chair’s Opening Remarks
Marina Moustaka, Director, International Medical Communications, Allergan Aesthetics – AbbVie
PUBLIC TRUST IN PHARMA
DOUBLE PERSPECTIVE
09.10 Elevate & Maintain Crucial Public Trust Through Clear & Credible Dialogue That Tackles Rising Scepticism & Inspires Confidence
- Enhance pharma’s reputation by engaging both internal and external audiences, fostering trust, and ensuring compliance while adapting to a rapidly changing ecosystem
- Master new and strategic communication tactics to counter scepticism and rebuild public confidence in the safety, effectiveness, and credibility of medicines and vaccines
- Navigate the complexities of drug research and pricing transparency through clear messaging that builds understanding and trust in pharma’s commitment to patient outcomes
- Delve into the trust equation by analysing what it takes to build public confidence in pharma’s use of personal data and how responsible, transparent data practices can become a driver of credibility and long-term trust
09.10 Perspective 1
Michael McLean, Global Medical Director, Rheumotalogy, GSK
09.30 Perspective 2
Lillian Auberson, Director Medical Information International, Medical Affairs & Evidence Generation, argenx
AI STRATEGIES – PROVEN INSIGHTS & PRACTICAL IMPLEMENTATION
PANEL Q&A
09.50 AI In Action: Deep Dive Into Exactly How AI Can Streamline Operations, Enhance Communications & Drive Targeted Engagement In Pharma
- Cut through the hype! Learn how AI can be deployed effectively with real-world examples of workflow automation to optimise operations, boost delivery speed, and free up teams for high-impact strategic work
- Recognise misinformation, and emotional disengagement risks tied to AI-generated content, and discover new strategies to address these challenges while preserving audience trust and the authenticity of your communications
- Discover how AI can contribute to clinical trials through smarter patient identification, innovative trial design, and integrated evidence generation to shorten timelines and improve outcomes
- Engage patients and HCPs with precision by leveraging AI-driven insights to tailor messaging, personalise content, and deliver communications that truly resonate across diverse audiences
Shruti Bose, Head of Campaigns, Group Communications, Roche
Luke Mircea-Willats, Head Of Global Communications, Merz Therapeutics
TO VIEW THE FULL PROGRAMME PLEASE ENTER YOUR DETAILS BELOW
At Global Insight Conferences, we have exciting offers and news about our upcoming events that we hope you’d like to hear about! We will use your information to predict what you might be interested in. We will treat your data with respect and you can find the details of our privacy policy here. You can stop receiving our updates at any time.
Please remember to check your junk folder for the brochure – and add @gicconferences.com to your safe senders list.
Don't Just Take Our Word For It
