Navigate Digital & Social Innovation, Policy Shifts & Public Expectations With Compliant, Credible & Measurable Strategies Which
Deliver Future-Focused Communications Excellence For Pharma & Healthcare & Strengthen Reputation, Engagement & Trust
08.30 Registration, Informal Networking & GIC Welcome
09.00 Morning Chair’s Opening Remarks
Marina Moustaka, Director, International Medical Communications, Allergan Aesthetics – AbbVie
PUBLIC TRUST IN PHARMA
DOUBLE PERSPECTIVE
09.10 Elevate & Maintain Crucial Public Trust Through Clear & Credible Dialogue That Tackles Rising Scepticism & Inspires Confidence
- Enhance pharma’s reputation by engaging both internal and external audiences, fostering trust, and ensuring compliance while adapting to a rapidly changing ecosystem
- Master new and strategic communication tactics to counter scepticism and rebuild public confidence in the safety, effectiveness, and credibility of medicines and vaccines
- Navigate the complexities of drug research and pricing transparency through clear messaging that builds understanding and trust in pharma’s commitment to patient outcomes
- Delve into the trust equation by analysing what it takes to build public confidence in pharma’s use of personal data and how responsible, transparent data practices can become a driver of credibility and long-term trust
09.10 Perspective 1
Michael McLean, Global Medical Director, Rheumotalogy, GSK
09.30 Perspective 2
Lillian Auberson, Director Medical Information International, Medical Affairs & Evidence Generation, argenx
AI STRATEGIES – PROVEN INSIGHTS & PRACTICAL IMPLEMENTATION
PANEL Q&A
09.50 AI In Action: Deep Dive Into Exactly How AI Can Streamline Operations, Enhance Communications & Drive Targeted Engagement In Pharma
- Cut through the hype! Learn how AI can be deployed effectively with real-world examples of workflow automation to optimise operations, boost delivery speed, and free up teams for high-impact strategic work
- Recognise misinformation, and emotional disengagement risks tied to AI-generated content, and discover new strategies to address these challenges while preserving audience trust and the authenticity of your communications
- Discover how AI can contribute to clinical trials through smarter patient identification, innovative trial design, and integrated evidence generation to shorten timelines and improve outcomes
- Engage patients and HCPs with precision by leveraging AI-driven insights to tailor messaging, personalise content, and deliver communications that truly resonate across diverse audiences
Shruti Bose, Head of Campaigns, Group Communications, Roche
Luke Mircea-Willats, Head Of Global Communications, Merz Therapeutics
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