1 Day. 20 Pharma Senior Speakers From GSK, Pfizer, AstraZeneca & More Explore Impactful, Value-Adding & Engaging Pharma Communications Strategies
A Brand-Led, One-Day Conference & Networking Event, 27th November 2019, Museum of London Docklands, London.
Europe's Leading Pharma Brands Reveal How To Deliver Results With Powerful & Compliant Social Media & Digital Strategies, Messaging & Storytelling • Positive Internal Cultures & Stakeholder Engagement • Communicate Value, Pricing & Complex Innovation • Safeguard Reputation & Prove The Value Of Communications!
- Engaging Messaging, Effective Storytelling, Accessible Comms: Maximise audience engagement with clear, meaningful and compliant communications
- Unlock The Power Of Social Media In Pharma: Balance risk and reward and drive engagement with compliant, value-adding and impactful strategies
- Capitalise On Digital Advances For Your Comms! Fresh tools, channels and strategies to improve your internal and external communications
- Optimise Your Internal Comms For Measurable Impact: Two-way comms approaches that connect leaders and employees; build positive cultures and brand advocates and simplify complex information
- Communicating Value, Pricing & Market Access: Best-practice advice to positively convey the complexity of pricing and the value pharma really adds to improve stakeholder perceptions
- Strict Regulations, Patient Safety, Complex Innovations… Successfully overcome the pharma-specific communications challenges in a complex and high-risk landsacape
- Enhance Reputation, Build Trust: Proactive communications strategies which boost public and stakeholder trust, correct misconceptions and prevent reputational damage
- Prove The Value Of Comms: Demonstrate ROI and ensure internal and external comms activities are seen to be adding value to secure a seat at the top table
- Engaging Stakeholders Snapshots – Patients, Governments & HCPs/ Healthcare: Tailoring communications to stakeholders for strong, collaborative, value-adding relationships and long-term engagement
Why Attend The Pharma Comms Impact Conference - For External & Internal?
- 20 Pharmaceutical Communications Senior Speakers Take To The Stage In 1 Inspiring Day
- 3 Hot Topic Panel Discussions: Communicating Value, Pricing & Market Access; Pharma-Specific Comms Innovations; Pharma-Specific Comms Innovations; Proving The Value Of: Internal & External
- The Latest Pharma-Specific Communications Innovations!
- The Value Of Comms: Internal & External
- Dedicated Internal & External Case Studies
- Stakeholder Snapshots: Patients • HCPs • Governments
- 5 Peer Networking Discussions: A) Ethical Standards Of Data Usage B) The Blended Comms Function C) Global Vs. Local D) Remote & Offline Employees E) Media & Journalists
- A Time-Efficient Format - Just 1 Day Out Of The Office!
- 10 International Perspectives
20 Heads of Communications & Public Affairs Tackle Your Toughest Pharma Challenges In 1 Day! Engaging Storytelling, Effective Messaging • Impactful Internal & External Social Media • Advancing Digital Comms • Next-Level Internal Comms • Communicate Value, Pricing & Market Access • Pharma-Specific Comms Challenges • Stakeholder Snapshots – Patients, Government, HCPs • Reputation & Trust • Prove Value
Impactful, Value-Adding Pharma Communications Which Engage Internal & External Stakeholders! Deliver Results With Powerful & Compliant Social Media & Digital Strategies, Messaging & Storytelling • Positive Internal Cultures & Stakeholder Engagement • Communicate Value, Pricing & Complex Innovation • Safeguard Reputation & Prove The Value Of Communications
A Brand-Led, One-Day Conference & Networking Event, 27th November 2019, Museum of London Docklands, London
Please See Below For The Pharma Comms Impact Conference Programme Outline. Or Please Click Here For The Full Agenda >>
08.30 Registration, Morning Coffee & Informal Networking
09.00 GIC Welcome & Morning Co-Chairs' Opening Remarks
Dr. Rene Rust, Head of Global External Communications, GSK Vaccines
Fiona Olivier, Public Affairs Director Western Europe & Canada, AbbVie
Engaging Storytelling, Effective Messaging
09.15 Get The Message Out & Make Sure It’s Understood! Employ Clear & Effective Messaging To Maximise Meaningful Engagement
Sara Yussefi, Head of Communications Global Commercial & Core Medicines, Merck
Optimising Social Media - Double Perspective
Harness The Power Of Social Media Within Pharma’s Highly-Regulated Landscape For Agile & Flexible Messaging Which Resonates & Drives Real Impact
09.35 External Perspective
Arpita Pani, Senior Commercial Governance & Digital Strategy Manager & OTC e-commerce Brand Lead, Ferring Pharmaceuticals
09.55 Internal Perspective
Speaker To Be Confirmed, Please Check The Website For Updates
Advancing Digital Comms
10.15 Raise The Bar For Your Digital Comms With The Latest Tools, Channels & Platforms Strategies To Tangibly Improve Your Internal & External Communications Impact
Roeland Van Der Heiden, Digital Director (Global Corporate Affairs), AstraZeneca
10.35 Morning Refreshment Break With Informal Networking
11.15 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@thepharmaconference.com
Transform Internal Cultures - Double Perspective
11.35 Influence The Internal Narrative & Support A Positive Culture Of Company Advocates Who Believe In The Company Mission
11.55 Lauren Cettier, Head of International Communication, Alexion Pharmaceuticals
Communicating Value, Pricing & Market Access - Panel Discussion & Q&A
12.15 Defining Value: Navigating The Conversation Around Value, Pricing & Market Access To Convey The Complexity Of Price-Setting, Diffuse Tensions & Alter Stakeholder Perceptions
Jagtar Singh Dhanda, Healthcare Policy & Public Affairs, Pfizer UK
James Read, Director of Policy & Communications, MSD
Bernard Mallee, Director of Communications & Advocacy, Irish Pharmaceutical Healthcare Association
Cheryl Pitcher, Senior Corporate Communications Manager, AbbVie
12.45 Lunch For Speakers, Delegates & Event Partners
Informal Peer-To-Peer Discussions
13.15 Facilitated Peer Networking Discussions
Arpita Pani, Senior Commercial Governance & Digital Strategy Manager & OTC e-commerce Brand Lead, Ferring Pharmaceuticals
13.45 Afternoon Chairs’ Opening Remarks
Mhari Coxon, Global Marketing Manager, GSK
Pharma-Specific Comms Innovations - Panel & Q&A
13.55 Successfully Tackling Pharma-Specific Comms Challenges: From Strict Regulations To Patient Safety, Complex, International Business & High-Risk Stakeholder Relationships
Jill Pearcy, Director, ABPI Code Engagement, The Association of the British Pharmaceutical Industry (ABPI)
Yvonne Möller, Head of Communications Corporate Germany, Shire
Sarah Macleod, Head of Communications, Oxford Biomedica
Dr. Rene Rust, Head of Global External Communications, GSK Vaccines
14.25 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@thepharmaconference.com
Engaging Stakeholders Snapshots
Tailoring Communications To Key Stakeholders For Strong, Collaborative, Win-Win, Value-Adding Relationships & Long-Term Engagement
14.45 PATIENTS: Engage Patients By Translating Complex Jargon Into Digestible Information, Provide Support & Forge Meaningful Relationships With Patient Advocacy Groups
Stephanie Ludwig, Senior Manager Patient Advocacy & External Communications, Takeda
14.55 GOVERNMENT & REGULATORY GOVERNMENT & REGULATORY BODIES: Working With Government & Regulatory Bodies: Enable Open, Collaborative Conversations Which Improve Market Access & Compliance With Insights Into How Best To Engage With Government & Regulators
Gianluca Ansalone, Head of Public Affairs, Novartis Italy
15.05 HCPs: Exploring Evolving Healthcare & HCP Needs For Up-To-Date Comms Which Resonate & Drive Better Collaboration
To Be Confirmed.
15.15 Afternoon Refreshment Break With Informal Networking
Reputation, Trust, Perception
15.45 Proactive Communications Strategies To Boost Public & Stakeholder Trust, Correct Misconceptions & Prevent Reputational Damage
Mhari Coxon, Global Marketing Manager, GSK
Transform Internal Cultures
16.05 Influence The Internal Narrative & Support A Positive Culture Of Company Advocates Who Believe In The Company Mission
Kristian Lysgaard, Director, Head of Global Internal Communication, LEO Pharma A/S
Novartis Oncology Case Study: Innovative & Highly Specialised
16.25 Pioneering Innovation, Pioneering Communication: Managing Public Interest Around CART Therapies In Times Of A Significant Corporate Culture Change
Karin Blumer, Head of Communications & Patient Relations Cell & Gene Therapy, Novartis Oncology Europe
Proving The Value Of Comms - Panel & Q&A
16.45 Prove The Value Of The Comms Function! Demonstrate ROI To Secure A Seat At The Top Table
Fiona Olivier, Public Affairs Director Western Europe & Canada, AbbVie
Nazim Can Okar, Communications Director International Operations, Novo Nordisk
17.15 Chair’s Closing Remarks & Official Close Of Conference
Can you help brands with impactful, value-adding pharma communications? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@thepharmaconference.com.
Book an exhibition stand and two delegate passes before 12th September (Save £500). Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.
